Ms. Koizumi Also Loves Cup Noodle

While Cup Noodle is wrapping up its nostalgia-fueled campaign with manga creator Eisaku Kubonouchi, its just starting the inevitable tie-in with this season's Ms. Koizumi loves ramen noodles.


So far the collaboration only consists of clear files. Customers can head to 7-Eleven locations in Japan to get one of four designs until February 4 with purchase of a Cup Noodle product.


Ms. Koizumi loves ramen noodles stars the titular character, an aloof and solitary high school girl who loves to eat ramen. Her classmate Yuu Ohsawa becomes enthralled with Koizumi and begins to follow her out on her eating excursions to both grow close to her and learn more about ramen.

Cup Noodle has come up with all sorts of unique and sometimes strange campaigns to tie its products into popular franchises. While this collaboration is a match made in heaven, Cup Noodle isn't a stranger to humorous and odd campaigns. The company previously introduced a slurp-cancelling fork, had its recipe revealed in a Detective Conan manga, and offered silly accessories in Final Fantasy XV.