Cheating Craft Anime Introduces Battles in the School Exam Room

The AniChan service streamed a promotional video for Cheating Craft, one of the first original anime series from Emon Animation Company's Haoliners brand, on Tuesday. The anime will premiere on Tokyo MX on October 5 at 6:30 p.m.
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• Text: In this world, exams are the only laws of survival​
• Text: School Shokatsu​
• Text: Cheating Craft​
• Text: Mumei Shokatsu​
• Text: Rinu Shu​
• Text: Haku Ryu​
• Text: Jun​
• Text: Anri​
• Text: Teacher Oh​
• Text: School Shokatsu​
• Text: A heated battle between super-powered beings​
• Text: The exam room is like a battlefield​
• Text: Series Script Supervisor: Takamitsu Kouno​
• Text: Animation Character Design: Mai Matsuura​
• Text: Sub-Character Design: Norie Tanaka​
• Text: Music: Go Sakabe​
• Text: Director: Keitaro Motonaga​
• Text: New October Program​
• Text: Simultaneously Airing in Japan & China​
• Text: Cheating Craft​

Emon describes the anime:
University Exams are one of the most influential factors in one's early life. Depending on the results, a fantastic, high class, honorable life may await you. Or, on the other end of the spectrum, you may be left only leftovers. In this type of battlefield atmosphere, students are always doing their best to “evolve” and survive. “Learning Types” are students who have studied hard their whole lives and legitimately memorized everything they have studied, while “Cheating types” are those who, as the name suggests, only managed to climb the educational ladder by cheating. Though sometimes they must cooperate with each other, there is a great rivalry between the two types. How will the hero “Mumei”, a C Type, followed by the heroin “Koi” a L-Type, struggle in those tests. Now a new battle, one beyond imagination, is about to begin.

The cast includes:
Tomohiro Yamaguchi as Mumei Shokatsu

Rie Kugimiya as Koi Oh, Mumei's cousin

Daisuke Namikawa as Rinu Shu, Mumei's classmate and rival

Reina Ueda as Haku Ryu, a beautiful model L Type who despises cheating C Types

Yōko Hikasa as Anri

Junya Ikeda as Jun

Kotono Mitsuishi as Teacher Oh

Keitaro Motonaga (Getbackers, Ah My Buddha, Majestic Prince) is directing the anime at BLADE. Takamitsu Kouno (Utawarerumono: The False Faces, Kyo no Gononi, Absolute Duo) is supervising the series' scripts.

Mai Matsuura (Pretty Rhythm Rainbow Live, La storia della Arcana Famiglia, Uragiri wa Boku no Namae o Shitteiru) is designing the characters alongside Norie Tanaka (Hundred). Matsuura and Tanaka are also credited as chief animation directors, alongside Ryousuke Tanigawa (Food Wars! Shokugeki no Soma). Yutaka Kamogawa (Fullmetal Alchemist: Brotherhood) is credited as main animator. Kenichi Ohnuki (Haruka: Beyond the Stream of Time – A Tale of the Eight Guardians) and Hisashi Saito (Infinite Ryvius, Planetes) are credited with design works, while Goichi Iwahata (School Days, Vampire Knight) is credited with prop design.

Other staff members include:​

• Art Director: Kei Ichikura (Muv-Luv Alternative: Total Eclipse)​
• Art Setting: Kazushi Fujii (D.Gray-man Hallow), Hiroki Shinagawa (Seraph of the End), Tomoyuki Aoki (91 Days)​
• Color Design: Aiko Shinohara (Senki Zesshō Symphogear G)​
• Director of Photography: Hideki Imaizumi (Twin Star Exorcists)​
• Editing: Yoshiaki Kimura (Digimon Adventure tri.)​
• Sound Director: Yasunori Ebina (Qualidea Code)​
• Music: Go Sakabe (Digimon Adventure tri.)​

The female idol group Kamen Joshi is performing the opening theme "Kasoku Suru Trial," while Aina Kusuda is performing the ending theme song "Welcome Future," with lyrics by Saori Kodama, composition by YamadaTakahiro, and arrangement by Shinya Saitou.

Emon was established in October 2015 as the Japanese branch of Haoliners, an animation brand based in Shanghai and a subsidiary of Shanghai Haoliners Cultures Media Co., Ltd. Gonzo co-founder Shouji Murahama works as an operating officer at the company. The company is collaborating on a new anime with Geno Studio, Twin Engine's newly established company that is finishing Manglobe's Genocidal Organ film.

Emon was involved in the production of last winter season's Reikenzan: Hoshikuzu-tachi no Utage anime. The company debuted the Hitori no Shita the outcast anime on July 9, and Crunchyroll is streaming the series as it airs in Japan. The company is also planning to debut the Chinese webcomic-based Bloodivores anime on October 1, as well as the The Silver Guardian (Gin no Guardian) anime, based on another Chinese web comic, in 2017.​